Week 2: Workflow & learning how to scrape

Kick-starting your week

• Watch the kick-off for the week

Tutorial

Laptop required!

• In-class tutorial (view slides)

Coaching session

• Please start working on team activity #1 (2 hours)

Self-study and activities

• After-class exercises (about 1-2 hours; contained at the end of the tutorial; download, Google Colab)

• What is web scraping and what are Application Programming Interfaces (APIs)? (30 minutes)

• “Fields of Gold: Scraping Web Data for Marketing Insights”

  • Please watch the webinar (1 hour)
  • Please carefully read the paper (2 hours)

  This paper will provide a guiding framework for the rest of this course, and chance is you’ll have to read it a couple of times (e.g., first to get an overview, and later to appreciate and use the details in your project). The web appendix contains valuable tables, so don’t skip them.