oDCM - Course Summary & Exam Preparation

Hannes Datta

Welcome to the final lecture in oDCM!



If you haven't done so, please explore the exam page & example questions at https://odcm.hannesdatta.com/docs/exam.

Agenda

  • Course summary
  • From here onwards
    • Recognizing limitations
    • Seizing research opportunities
  • Course evaluation
  • Exam preparation
  • Remaining questions

Positioning in the study program

odcm

Lessons learnt #1: Why to use web data?

  • Research is by far more impactful than non-webdata-based research
    • Explore novel phenomena, be timely!
    • Boost ecological value, get closer to what managers use and are interested in!
    • Facilitate methodological advancement (e.g., text, images, video)
    • Better measurement (e.g., control variables)
  • But: challenging!
    • Programming skills to master technical challenges
    • Conceptual thinking to navigate design choices & legal risks

Lessons learnt #2: Staying in balance