oDCM - Course Summary & Exam Preparation

If you haven't done so, please explore the exam page & example questions at https://odcm.hannesdatta.com/docs/exam.

• Course summary
• From here onwards
  • Recognizing limitations
  • Seizing research opportunities
• Course evaluation
• Exam preparation
• Remaining questions

• Research is by far more impactful than non-webdata-based research
  • Explore novel phenomena, be timely!
  • Boost ecological value, get closer to what managers use and are interested in!
  • Facilitate methodological advancement (e.g., text, images, video)
  • Better measurement (e.g., control variables)
• But: challenging!
  • Programming skills to master technical challenges
  • Conceptual thinking to navigate design choices & legal risks