Week 4) Web Data in Research Projects

Lecture

• On-campus lecture

Readings

The papers below provide guiding frameworks for the rest of this course, and chance is you’ll have to read it a couple of times (e.g., first to get an overview, and later to appreciate and use the details in your project).

• “Fields of Gold: Scraping Web Data for Marketing Insights”
• “Unlocking the potential of web data for retailing research”

Note: The web appendices contain valuable tables, so don’t skip them.

Coaching

• Online coaching session (#1)